Custom poured, and the option for painted Ball-head jigs on Gamakatsu Big River Jig Hooks. I have played around extensively with jig hooks and I have found this particular hook to be the best in terms of durability and sharpness.
I have only listed a few colors in the menu, but if you hit the custom tab you can request any of the following colors:
1. White
2. Matte Black
3. Brown Flake
4. Sculpin Olive
5. Chartreuse
6. Bright Green
7. Yellow
8. Red
9. Hot Orange
10. Hot Pink
11. Grey
12. June Bug (purple flake)
13. Moss textured
14. Copper textured
15. Gold textured
16. Bronze textured
17. Glow in the dark